IKONISH
Rooted in nostalgia and driven by precision, this visual identity was developed for a furniture brand dedicated to reviving iconic design pieces from the 1970s. The brand’s mission is to recondition original studio furniture — once symbols of creative modernism — and restore them for a new generation of collectors and design lovers. The identity draws from the visual language of that era while reinterpreting it through a contemporary lens, balancing respect for history with a fresh, curated attitude.
Date
May 2019
Role
Branding, Art Direction
The Challenge
The goal was to create an identity that would honor the legacy of 1970s design while positioning the brand within today’s high-end furniture and interior market. To do this, it was essential to understand not only the aesthetic codes of the period — bold geometry, playful structure, materiality — but also the cultural values they carried: experimentation, optimism, and craftsmanship.
The Solution
The result is a visual identity that pays homage without
imitation. The logo evokes modularity and form, inspired
by the graphic systems of 70s design manuals.
The color palette borrows from the warm woods, chrome details, and muted textiles common
to the furniture itself.
Typography is functional yet characterful — a nod to utilitarian forms with refined detailing. Supporting graphic elements reference the idea of components being taken apart and reassembled, reinforcing the brand’s core concept of transformation.
