Reality Lab
Reality Lab is the visual identity for a project born at the forefront of innovation — a new business unit within the virtual and augmented reality ecosystem, designed to transform the way Nors connects with clients and collaborators. From immersive training sessions to interactive product presentations using augmented reality, this initiative explores new dimensions of engagement through cutting-edge technology.
Date
January 2021
Role
Logo Design, Branding
The Challenge
The challenge was to create an identity that captured this forward-looking ambition while staying rooted in the industrial and automotive legacy of the parent brand.
To develop a visual language that reflects the intersection between a highly technological, experimental digital lab and the heritage of a group built on engineering and mobility — striking a balance between the future and the legacy of Nors.
The Solution
The creative concept stemmed from merging the symbolic weight of the words “Reality” and “Lab,” brought to life in a logo where the initials are infused with personality and intent.
The pixelated ending of the “L” alludes directly to the virtual world — where everything is built from smaller digital elements.
