Power2Hype
This European Innovation Project was focused on redefining how hydrogen peroxide is produced — moving away from conventional methods in favour of a more sustainable and cost-effective approach. The visual identity created for the project mirrors this shift, blending scientific precision with an eco-conscious vision to communicate both innovation and impact.Credits to Loba.cx
Date
January 2023
Role
Logo Design, Branding
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The Challenge
The main challenge was to develop an identity that could translate a highly technical subject into a visual language that feels accessible, modern, and aligned with European green innovation goals. It needed to reflect the project’s core values — sustainability, scientific collaboration, and forward thinking — while also highlighting the role of hydrogen peroxide in future industrial ecosystems.
The Solution
Inspired by the structure of the H₂O₂ molecule and the “2HyPe” formula embedded in the name, the identity captures the interplay between water, air, and renewable energy.
A dynamic molecule animation was created to reflect this continuous interaction, symbolising the transformation at the heart of the project.
