Gleven
The identity created for Gleven encapsulates the elegance and sophistication that define the brand’s approach to furniture design. Based in Portugal and deeply rooted in craftsmanship, Gleven blends refined aesthetics with high-end production values — positioning each piece not just as a product, but as an expression of glamour and timeless taste. The new visual identity was crafted to elevate this narrative, presenting Gleven as a contemporary brand with classic soul.
Date
May 2018
Role
Art Direction, Graphic Design
The Challenge
The primary challenge was to visually articulate a sense of luxury without falling into clichés or excessive ornamentation. Gleven’s furniture speaks through detail, material quality, and proportion — and the identity needed to mirror that same level of restraint and refinement. The goal was to stand out in a crowded market of premium furniture brands while maintaining a clear connection to Portuguese design heritage and the emotional appeal of well-crafted interiors.
The Solution
The primary challenge was to visually articulate a sense of luxury without falling into clichés or excessive ornamentation. Gleven’s furniture speaks through detail, material quality, and proportion — and the identity needed to mirror that same level of restraint and refinement. The goal was to stand out in a crowded market of premium furniture brands while maintaining a clear connection to Portuguese design heritage and the emotional appeal of well-crafted interiors.
