The Challenge

The main challenge was to translate the company’s years of experience and personalized service into a digital space that felt both professional and approachable. Insurance is a sector where credibility is everything — users need to feel secure before they even make contact. The interface had to guide users clearly through complex offers, while encouraging them to take the next step and request a proposal. Lead generation, clarity of communication, and visual trust cues were central to every design decision.

The Solution

The solution was a clean, structured website with intuitive navigation and a tone that balances authority with friendliness. The visual identity was reinforced through the use of confident typography, warm photography, and consistent iconography,

all tailored to reflect the trust and experience that define

JP Seguros.

Clear call-to-actions, short forms, and strategic positioning

of testimonials and service highlights ensure that users can quickly understand what’s offered and feel confident in

reaching out.